How it works
1

Collaboration

  • Ineffective group-to-group information flow

  • Disconnected efforts

2

Communication

  • Unfiltered, overwhelming communication

  • Obstructed, unreliable deliverability

3

Member Management

  • No ownership of data and relationships

  • Siloed membership sites fail to maintain engagement

The Problem

Common organizing tools are not designed for, and often impede, movement building in 3 areas:

The Effects

Movements are generally not well served by Big Tech and other commonly used organizing tools
Why we're different

Collaboration Platforms

  • Unfiltered content = overwhelm

  • Group-to-group disconnect + disengagement

  • Don't scale for movement building

Chat Apps

  • Unfiltered content = overwhelm

  • Noisy and messy

  • Don't scale for movement building

Email + Social Media

  • Low open rates

  • Algorithm obstruction = dismal reach

  • Big tech ownership + surveillance business models

Community Platforms & Membership Sites

  • Isolated "siloed" islands

  • Low engagement

  • Costly, limiting + lack familiar "feel" of big social

TRU'S SOLUTION